Turmeric Gets Popular in the West

Peets ad for Turmeric Coffee
Peets ad for Turmeric Coffee

That was an Ad from Peet’s Coffee. Who would have thought about adding turmeric to coffee? But looks like that is a thing now.

Costco, a popular wholesale store, too is touting the benefits of turmeric in their magazine. After mentioning that it has been used in India for at least 6000 years as medicine, culinary aid, beauty aid and fabric dye, the article invokes the God of Science (as a friend says). Approval from this God is mandatory for the Western world. Science has reported that turmeric can assist in the treatment of cancer, cardiovascular disease, arthritis, Crohn’s disease, ulcertative colitis and renal conditions. There is mention of Ayurveda and the observation that golden milk (milk mixed with turmeric) is getting popular in United States.

Mention of Turmeric in Costco Connection
Mention of Turmeric in Costco Connection

A recent study also found that curcumin, found in turmeric, is anti-inflammatory with antioxidant properties. It has the ability to reduce brain inflammation, which has been linked to both Alzheimer’s disease and major depression. This is probably why senior citizens in India have lower rates of Alzheimer’s disease and better memory than their counterparts elsewhere.

Next time you order a latte, sprinkle some turmeric or you can buy the Feel Good Organic Turmeric Powder, 16 Ounces for a reasonable price from Costco.