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Jet Airways Ad in NY Times

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While it was a pleasant surprise to see a full page Jet Airways advertisement in last Sunday’s New York Times, it was baffling why they would want to spend so much money to announce to people in United States that they fly daily from Mumbai to Brussels. Hopefully Jet Airways will fly from various cities in United States to India and capture that lucrative market.

Update: Due to attention deficit disorder, I did not notice that they were flying from New York to Mumbai and Brussels (Thanks Vivek)

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Posted in Globalization.